Goelzer Industries Propels Direct Mail into New Age

In this episode of Converting Conversations, host Gabrielle Bejarano explores the long-standing partnership between Goelzer Industries and BW Converting's W+D, highlighting how cutting-edge technology drives Goelzer’s growth in the envelope and direct mail industry. She’s joined by guests Paul Goelzer Jr., President of Goelzer Industries and Andrew Schipke, BW Converting’s Vice President of Marketing and Strategic Sales.

"We’re committed to exceeding client expectations with every product, ensuring that their communication strategies are effective and engaging," emphasizes Paul Goelzer Jr., President of Goelzer Industries.

Since its founding in 1985, Goelzer Industries has leveraged technological advances from W+D, like the recently acquired 628, to redefine conventional envelope manufacturing. The 628 machine allows for swift transitions between envelope sizes and quick production turnarounds, advancing efficiency and customization to a whole new level.

"W+D's philosophy aligns with ours. They anticipate market changes, enabling us to deliver the best for our customers," according to Goelzer.

Andrew Schipke highlights the versatility of the envelope equipment W+D engineers for a fast-changing market. “We offer solutions for every application, ensuring Goelzer can adapt and innovate to meet diverse demands,” he comments.

As the direct mail market evolves, Goelzer remains strategically positioned to continue leading the industry, thanks to its adaptability and forward-looking mindset.