Goelzer Industries Propels Direct Mail into New Age
In this episode of Converting Conversations, host Gabrielle Bejarano explores the long-standing partnership between Goelzer Industries and BW Converting's W+D, highlighting how cutting-edge technology drives Goelzer’s growth in the envelope and direct mail industry. She’s joined by guests Paul Goelzer Jr., President of Goelzer Industries and Andrew Schipke, BW Converting’s Vice President of Marketing and Strategic Sales.
"We’re committed to exceeding client expectations with every product, ensuring that their communication strategies are effective and engaging," emphasizes Paul Goelzer Jr., President of Goelzer Industries.
Since its founding in 1985, Goelzer Industries has leveraged technological advances from W+D, like the recently acquired 628, to redefine conventional envelope manufacturing. The 628 machine allows for swift transitions between envelope sizes and quick production turnarounds, advancing efficiency and customization to a whole new level.
"W+D's philosophy aligns with ours. They anticipate market changes, enabling us to deliver the best for our customers," according to Goelzer.
Andrew Schipke highlights the versatility of the envelope equipment W+D engineers for a fast-changing market. “We offer solutions for every application, ensuring Goelzer can adapt and innovate to meet diverse demands,” he comments.
As the direct mail market evolves, Goelzer remains strategically positioned to continue leading the industry, thanks to its adaptability and forward-looking mindset.
Under the banner of our industry-leading Winkler+Dünnebier (W+D) brand, BW Converting engineers and manufacturers machinery for the envelope and direct mail converting, printing and inserting, as well as e-commerce mailing bag markets. We also manufacture machinery for converting and precise processing of thin and inhomogeneous materials at high production speeds, such as folded tissue handkerchiefs, facial tissues, baby diapers and pants, feminine hygiene, light incontinence products, adult diapers and pants and underpads.
BW Converting designs and manufactures precision machinery for Tissue, Hygiene, Print, Packaging, Mailing, Textiles and other high-performance Industrial applications. We unify our product brands Paper Converting Machine Company (PCMC), Winkler+Dünnebier (W+D), Baldwin Technology Co., Hudson-Sharp, STAX Technologies, and Northern Engraving and Machine under one global organization.